Tic Tac “Lucky Door”

Name: Tic Tac “Lucky Door”
Uploaded: 2017-06-12T22:08:12Z
Duration: 15 s
Description: Where does funny come from? An idea? A technique? In the case of Tic Tac’s latest campaign, we learned it takes a bit of both. The success of this work hinges upon staying true to the core concept while creating the space and time necessary for humor to come alive. And great ideas are only the first step.

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Where does funny come from? An idea? A technique? In the case of Tic Tac’s latest campaign, we learned it takes a bit of both. The success of this work hinges upon staying true to the core concept while creating the space and time necessary for humor to come alive. And great ideas are only the first step.

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